“Your customers don’t want better, they want different.” - Mike Michalowicz    In 2005, Amazon launched Amazon Prime, their first ever subscription service that allowed members to shop over one million products to be delivered right to their doorstep in only two days.  What has gone on to be one of the largest, if not the largest, subscription services in the world today, the success of Amazon Prime has grown, not because it was necessarily better for the consumer…