Everything we thought we knew about sales and marketing has completely changed over the past twenty months, and we have seen more pivots in consumer trends and B2B go-to-market strategies over the last nine months alone than you’ve seen binge-watching season five of Friends.  One thing that hasn’t changed for brand nerds like us, however, is the excitement that is the reveal of Pantone’s Color of the Year, and we couldn’t dive into the announcement of their selection for 2022…